A great article on Never Summer Industries by Jennifer Wang. Click HERE to read the full article

Let it snow: Tracey Canaday runs Never Summer out of a Denver factory.

Tracey Canaday grabs a snowboard from several propped haphazardly against the wall of a large, cluttered office in the headquarters of Never Summer Industries, located in the shadow of the Rockies just a few miles north of downtown Denver. He lays it on a table so the contours at its base are visible. This, Canaday says, “is the most innovative board we’ve ever built.”

Flux has done a write up on one of Canada’s leading retailers “The Boardroom” as they go around showcasing there Authorized dealer network. Read the full writeup by clicking on the image or by clicking here.

Flux Bindings have launched a new website for the upcoming 2011/12 season. Stay in the loop on everything Flux including but not limited to product info, Flux events and contests, a weekly updated blog and videos of all your favourite Flux pro riders – Eric Willett, Jake Koia, JP Solberg, Nima Jalali, Scotty Vine and many more. Click on the image above or here to be directed to the new site.

We at Hyperlite Canada are proud to be a partner in bringing you this years Wakestock Festival from August 5th-7th. For more info on this great event check out www.wakestock.com

We are all stoked to see Byerly team rider and Canadian boy Aaron rathy regain some of his top form as he placed second at the Monroe, WA stop on the PWT tour.

“It was good to be in a final and on the podium again,” commented Rathy. “I got my first podium here in the Northwest a few years ago in Portland and it felt good to be back up there. It’s pretty close to my hometown on Vancouver Island so my parents and family were able to come down and watch. It was a pretty sick final with Harley, Bob [Soven], Phil, Dean [Smith] and Andrew. I was first off the dock and I put down a really good run and put the pressure on the everybody. In the end it was good enough for second. I’m just stoked to get some points on the board and get some momentum for the rest of the year.”

Rusty Malinoski has gone from a kid learning inverts behind a fishing boat on a small lake on the outskirts of Humboldt, Saskatchewan to world champion. In fact if you look at his list of accomplishments, Rusty has won nearly everything there is to win in wakeboarding. Pro tour titles, Wakestock belts, Trick of the Year and Rider of the Year honours are a few of the highlights of his career. In keeping with the theme of winning, we’re giving you the chance to take home all of Rusty’s gear. Answer the skill-testing question and you’ll have a shot at taking home a huge prize purse.

Click here to enter through SBC Wake.

Check out Hyperlite Team rider Anthony Hollick in this sweet little video. Click here to view

In preparation for its upcoming 2012-2013 binding line, which will mark its twenty year anniversary, Flux Bindings assembled an international cast of reps to make a trip to its Tokyo Carmate headquarters for a sales/product development meeting. Check out what happened by clicking here.

Rusty Malinoski Started of his 2011 Season with a 2nd place finish in the 2011 Nautique Wake Games. His team went one better and took home first place for the team challenge after multiple podium finishes.This is a great start to a season with high expectations for Hyperlite riders. Check out Rusty’s final run here.

Hyperlite is excited to announce its new alliance with fellow industry leader Nautique Boats.   Nautique is now the “Official Towboat” for Hyperlite Wakeboards. Both Hyperlite and Nautique share a passion for developing innovative and performance minded products. The two brands have always shared a similar strategy in supporting the grass roots of our sport.

To see the full press release please click here